|Article Seven : Digital Photography Money Making Tip #7 Weddings|
Weddings are the most special of occasions, and weddings and digital photography go together like wine and cheese. Why not market a digital photography service to the happy couple?
One route is to contact wedding planners and negotiate a deal. Wedding planners are in a position to recommend a great many services to brides and wedding parties. A good relationship with one of these professionals can be your key to great success.
However, professional wedding planners will work only with experienced, well established photographers. They won't risk their reputation by recommending an unknown service could be less than stellar. You will need a wedding portfolio and possibly testimonials from satisfied wedding parties before you can make inroads with a wedding planner.
If you are not yet at that point, there are other ways to establish your digital photography service for weddings.
First, if you have no wedding portfolio, offer your service to a bride in return for a testimonial. Be sure you keep the copyright on your pictures so you can use them to create a portfolio. You might locate a receptive bride within your circle of friends and family or through other networking activities.
With at least one wedding under your belt and with a nice testimonial and portfolio, start looking for other weddings to photograph. Word of mouth is always ideal, but you might also check the wedding announcements in your local newspaper.
If you can, contact the bride and offer your services. Send a promotional package by mail or try reaching her by telephone. Also, offer to take photographs at the bride's home prior to the wedding. You can get lovely candid shots of attendants helping the bride with her veil, flower girls primping in front of the mirror, etc. This is not a service that a studio photographer offers. Be sure to incorporate this as one of your unique selling points.
You might also offer your services for photographing related wedding events, such as bridal showers, the bachelor party, the rehearsal dinner or the gift opening event the morning after.
Other marketing suggestions include contacting florists, limousine rental services, wedding chapels, tuxedo rental services, boutiques selling wedding wear, bakeries specializing in wedding cakes, and so on. Ask about leaving your pamphlets or brochures where customers can see them, or make an arrangement for a referral fee.
Here's one more suggestion for a unique digital photography package for weddings.
Pair up with a scrapartist and offer a unique product - a wedding scrapbook or memory album. Scrapartists use photographs, mementoes, decorative paper, journaling and various embellishments to create gorgeous, one-of-a-kind albums that are truly works of art.
Run a Google search for "scrapartist" or contact a local scrapbook store to locate a suitable scrapartist. You might find the store manager is interested in pairing with you for this project.
Last but not least, if you're pursuing a wedding digital photography business, always remember that it's all about the bride. Make her happy and everything else will go well.