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The Roundup: Feb. 14, 2006

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Table of Contents

  1. Editor's Musings
  2. Article: What is Web 2.0? © 2006 Sharon Housley
  3. Recommended
  4. Internet Sites Reviewed
  5. Freebies and Other Good Deals
  6. Joke of the Week

1. Editor's Musings

Happy Valentine's Day, subscribers. Remember to do something special with your sweetie today, and if you don't have a sweetie, then do something special for yourself!

2. Article: What is Web 2.0?

Copyright © 2006 Sharon Housley

There has been a lot of chatter lately about Web 2.0, as if the Internet is a versioned software application.

So what is Web 2.0? Simply put, Web 2.0 is a perceived transition of the web to web applications. Web 2.0 is the next generation of technology solutions where interactive content is the norm. There is no agreement on exactly what Web 2.0 means, depending on who you are speaking with, you may receive different explanations. At it's heart, Web 2.0 is about the maturity of the Web and businesses that are thriving online. While many refer to Web 2.0 as companies that employ powerful web technologies, the key components of the new web are said to include: the web as a platform, collaboration, and syndication.

The Evolution of the Internet

The commercial web began as static html pages, and has progressed to well established sites created from content management systems. Most large websites contain dynamic content that is constantly changing, often the information provided is interactive or user specific. Amazon's recommended products is an excellent example of the future, where web surfers receive personalized content based on their past surfing habits.

Web 2.0 is said to be the technological evolution. O'Reilly indicates that the dot-com bubble burst signified the beginning of Web 2.0 and a new generation of technology applications. The shakeout from the dot-com collapse pre-empted the technological revolution of Web 2.0. The dot-com companies that had survived the collapse seemed to have a few things in common. The first primary principle that the Web 2.0 companies share is that they use the power of the web to collaborate and grow. O'Reilly further defines Web 2.0 as a set of core principles and practices, with the primary principle being a thought process that the web is a platform.

Web 2.0 companies are said to not be constrained by traditional business models and philosophies. The hidden web, which is a fancy way of saying the technology behind the content that the web surfer sees, is becoming more and more powerful. Scripting languages that allow webmasters to employ technology and interact with users based on personal decisions or responses has personalized the Internet. While O'Reilly clearly outlines elements and components of Web 2.0, I think the general meaning that Web 2.0 is synonymous with the new generation of the Web.

While the techie types "got it", many casual web surfers have not grasped the fact that the Internet is not versioned software. Which in effect has meant that Web 2.0's meaning is limited to the evolution of the Internet and online business. Whether that means personalized content and user choice, or dynamically generated content that is ranked by weighing the websites popularity, the Internet is growing up.

Web 2.0 Companies for 2005

More on Web 2.0

Resource Box:
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Sharon Housley manages marketing for FeedForAll www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage www.notepage.net/, a wireless text messaging software company.
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3. Product Recommendation: *** Vista Print

white-free-120x30 Order 85 free business or personal cards from Vista Print for the price of shipping and handling. You can choose from a number of designs and textual messages. Great for personal use, start up businesses, job searches where you don't want to give out your personal business card, promoting time limited offers or events, etc.


4. Internet Sites -- reviewed by June Campbell

1. *** Marketers, Too, Are Subject to Slip-Ups While Going for Olympic Gold ***
An injury drives figure skater Michelle Kwan from the Olympics. The article discusses the impact on Visa and Coke, who's products she endorses.

*** Group Starts Anti-Union Campaign***
A new business-backed group is mounting a highly visible attack against organized labor.

*** Even Now, Lincoln has Lessons for Capitalists
An interesting perspective on Abraham Lincoln, 16th president of the US.

*** Love Stories for the New Millennium
It's Valentine's Day. Forget business for a bit and find out where people are going to meet the love of their life in 2006.

5. Freebies and Good Deals

Did you know that subscribers to Bob Osgoodby's Free Ezine "Tip of the Day" get a Free Ad for their Business on his Web Page? Subscribe at: http://adv-marketing.com/business/subscribe2.htm Great Business and Computer Tips - Monday thru Friday Instructions to place your ad are in the Newsletter.

6. Joke of the Week: Banking

A banker fell overboard from a friend's sailboat.

The friend grabbed a life preserver, held it up, not knowing if the banker could swim, and shouted, "Can you float alone?"

"Obviously," the banker replied, "but this is a heck of a time to talk business."


To subscribe to this newsletter, visit this link.

"How to Booklets"-- topics include business proposal writing, business plan writing, brochure writing,an independent contractor's agreement, a sample joint venture agreement and more. Click www.nightcats.com

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