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Table of Contents
- Editor's Musings
- Article: How to Keep Big Opportunities from Tearing Down Your Business
by Mark Silver
- Recommended
- Internet Sites Reviewed
- Freebies and Other Good Deals
- Joke of the Week
1. Editor's Musings
Hello!
This has been a stressful week. I believe I had a hacker in my computer. About a week ago, my firewall suddenly cut off my Internet access, accompanied by a message saying it had blocked a hacker.
I really don't know whether the supposed hacker had gained access or not. I do know that I had the dickens of a time getting my computer back to working order. I had to uninstall and then re-install my ZoneLabs firewall -- an activity that required sending a fax to ZoneLab's tech support people for help since the automatic deinstall didn't work. The folks at ZoneLabs sent me clear instructions, but the uninstall required that I start my computer in Safe Mode. A fine plan-- except the machine wouldn't let me do this. No matter how many times I tapped the F8 key during booting, Windows just loaded in the normal way.
I ended up calling for my tech support guy -- who wasn't able to fit me in for three days. Ultimately, he discovered that my fancy Microsoft keyboard was the culprit as far as Safe Mode goes -- the F8 key was apparently reassigned to some other function. Hooking up an el cheapo keyboard did the trick.
During the three days I was without a firewall, I kept my modem turned off except for brief periods when I checked my email. Strangly, my email software repeatedly reported that emails messages sent from my machine were undeliverable. However, these were not email messages that I had been sending. The messages were written in Dutch and had return address from the Netherlands. I wondered if a hacker was attepting to use my machine to send spam email.
I guess I'll never know. Numerous virus scans and other security scans suggest everything is safe now. But it makes me wonder how it could have happened. I was using ZoneLab firewall, Norton Symantec anti virus, Ad Aware spyware zapper, all software was up do date including my OS -- and I personally practice safe computing. Despite all that, something or somebody got into my machine. The Internet world is getting scarier every day.
2. Article:
How to Keep Big Opportunities from Tearing Down Your Business
Copyright © 2006 Mark Silver
It's the dream come true: "I love what you do. I want you to do
project X, so we can reach a 1,000,000 people (or build that
retreat center, or, etc., etc.)"
Pretend for a moment that I'm your mother, on email, and allow me
to warn you about THOSE kinds of strangers. ;-)
A few days ago I was reminded of this dynamic again, when one of
the current Focus on Marketing participants, using his newly-
developed marketing message, started getting some pretty amazing
results saying it to people. One of those results was a
successful entrepreneur who shared his dream, and wanted to
support him in "going big time."
"What should I do?" he asked us in class. "Should I drop all of
this step-by-step-by-step building I'm doing with my business and
just go for the Big Thing?"
If you are even moderately successful in your business, you will,
from time to time, experience Big Opportunities come your way.
Television appearances. Enthusiastic would-be partners with
access to certain markets. The Really Big Contract opportunity.
Question: What do you do?
Answer: Don't be fooled!
Mother Teresa once said, "No one can do great things. You can
only do small things with great love."
Our culture is caught up in "lottery syndrome." The Big Thing
that is going to save you and your business, and catapult you to
instant fame and fortune. Be careful, because these opportunities
have the power to disrupt and distract all of the great
foundational, momentum-building work you've been doing on your
business.
Jim Collins, in his oft-quoted book Good to Great, writes:
"Then it began to dawn on us: There was no miracle moment.
Although it may have looked like a single-stroke breakthrough to
those peering in from the outside, it was anything but that to
people experiencing the transformation from within. Rather, it
was a quiet deliberate process of figuring out what needed to be
done to create the best future results and then simply taking
those steps, one after the other, turn by turn of the flywheel."
In my own business I've had a dozen or two "Big Opportunities"
present themselves, and all of them, without exception, melted
away. Not completely. Many of them did produce results, but not
the kind I dreamed about.
Don't get me wrong. Big Opportunities can create big results for
you. But don't mistake them for a lottery ticket. Generally, they
will produce results that are in line with what your business
already looks like. Be grateful, and keep building on them.
But don't expect a single one on its own to "save" you.
So, what DO you do when a Big Opportunity comes along? Don't
throw it away!
Keys to THOSE Kinds of Strangers
* If the Big Opportunity is about a huge project with other
partners.
Don't abandon the step-by-step process of building your business.
Dream big with your potential partners, and get their support to
build a prototype.
The international 3M best-seller - Masking Tape, of all things-
was developed through a series of $99 purchase orders by the
inventor Dick Drew (it was all he had authority to issue without
management approval), and released in a very limited way in a
test market. When it worked wildly well, and the market demanded
more and more of it, they rolled it out bigger. Then they rolled
it out really big.
Do the same thing- build a small model. If someone wants to help
you build a retreat center, first get them to help you hold a
single retreat at another location, and see if the idea flies. If
your business isn't big enough to hold a retreat, get them to
support you in developing the core principles and activities of
the retreat center, and offer them on a small, local scale and
see if people bite.
The right kind of investors and partners won't scorn you for
thinking small. They'll praise you for thinking practically.
Mistakes made on a small scale can easily be corrected, whereas
mistakes on a large scale may bankrupt you, or destroy your
passion and hope.
* If the Big Opportunity is a media appearance.
Unless it's Oprah, don't expect miracle results. Don't expect
millions of orders, a rush on your website, or overwhelming
response. You will probably be underwhelmed, even with a major
media appearance.
The best way to take advantage of a media appearance is:
- Have something free and very useful and germaine to the topic
available on your website, and secure the opportunity to mention
it as a public service. And, of course, your website visitors get
it only when they give their email address to be on your list.
This way, you can build a relationship with them over time,
step-by-step.
- If it's major media, and you've never done that, find a media
coach immediately, and get some quick coaching on how to deliver
your message in the strangely unnatural and quick-moving
situation of a major media interview.
- Get copies of the appearance, whether in print, radio, or on
screen, and strategize how to use them to help promote your
business for years to come. You'll see the biggest results long
after your appearance, with the repeated use of the materials in
your own promotions.
* Remember Mother Teresa.
Keep love in your heart. Your business is about helping people,
and is going to be around a long time. Don't let the Big
Opportunities obscure your vision of Great Love, and know that
you are in this for the long haul, and you don't need a lottery
ticket to be successful. Know that bigger and bigger
opportunities will come your way organically as your business
naturally grows.
My very best to you and your business,
Mark Silver
Resource Box:
==========================================
Mark Silver is the author of Unveiling the Heart of Your
Business: How Money, Marketing and Sales can Deepen Your Heart,
Heal the World, and Still Add to Your Bottom Line. He has helped
hundreds of people in small business succeed without losing
their heart, through integrating 1500 years of spiritual
tradition with down-to-earth business practices. Get three free
chapters of the book online: www.heartofbusiness.com
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4. Internet Sites -- reviewed by June Campbell
1. *** Whither Women Entrepreneurs***
Babson College's Maria Minniti discusses women entrepreneurship in this video clip on Forbes' web site.
*** Best Gear for Road Warriers*** Five technology mavens discuss the items they can't leave home without.
*** Best Kept Secrets of the World's Best Companies
Tricks of the trade from leading CEOs, according to Business 2.0 magazine.
*** The Sleeping Giant Goes on the Offensive CNN interviews Microsoft CEO, Steve Ballmer.
5. Freebies and Good Deals
Dr. Jeffrey Lant, CEO Presents "Make Money Online NOW!".
How long have you been attempting to profit online? A month?
A year? A decade? It's time you knew EXACTLY what to do to
turn the Internet into a consistent, a DAILY source of income.
This webcast by internationally known marketer Dr. Lant will
show you how. It delivers the exact information you need for
consistent online profit, even if you have NEVER made a dime
online. See for yourself. To watch it NOW - ABSOLUTELY
FREE - simply, register for your FREE Lifetime Membership
and Training Pass at Make Money Online NOW
6. Joke of the Week: A Questionable Choice
Two little old ladies were sitting on a park bench outside
the local town hall where a flower show was in progress.
The thin one leaned over and said, "Life is so darned boring. We never have any fun anymore.
For $5.00, I'd take my clothes off and streak through that stupid flower show!"
"You're on!" said the other old lady, holding up a $5.00 bill.
The first little old lady slowly fumbled her way out of her clothes and,
completely naked, streaked (as fast as an old lady can) through the front
door of the flower show.
Waiting outside, her friend soon heard a huge commotion
inside the hall, followed by loud applause and shrill
whistling. The smiling and naked old lady came through
the exit door surrounded by a cheering crowd.
"What happened?" asked her waiting friend.
"I won 1st prize as Best Dried Arrangement."
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