The Roundup: April 19, 2005
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=========================================================== These secrets include how to guarantee all your e-mail gets delivered (and not accidentally deleted as spam)... how to turn an idea into a profitable web site with almost NO up-front cash (in less than a month!)... a "forgotten" marketing technique that earned one man $2,031,959 last year... and more! To preview a sample of the video footage, go to: www.nightcats.com/cgi-bin/track/tracker.cgi?videos =========================================================== Table of Contents
1. Editor's MusingsI've just read an interesting bit of research about the escalating amount of consumer rage. There's a link to the article later on in the Web Sites section. It seems that consumers are going online to take out their anger about life in general on companies that mess up. I'm not sure that's the most productive way to handle anger, but on the other hand, if we are wise, we can use the feedback to improve our products and service. 2.Article: Don't Use Your Print Ad on The Radio by BIG Mike McDanielI don't know about you but I don't drive down the road with a pencil and paper on the seat. Why then should you waste valuable advertising seconds on the radio by telling me your phone number? Spend 20 minutes with local radio and you will hear more phone numbers than in most Yellow Pages. Most radio ads are second thoughts. "Here take my ad in the paper and make something". Trouble is, most radio people don't know squat about making a good ad so they take everything from the print ad and squeeze it in, including the phone number. And who designed the print ad in the first place? The business owner, who wants a big bang for his buck, so he put it all in there, lines carried, years in business. Probably even a pic of the building, or worse, the owner's mug shot. Telephone numbers, photos of the owners, grandiose statements that have nothing to do with good advertising. The only time telephone numbers work in a radio ad is when the whole ad is built around getting the listener to remember the number. An excellent example comes from the Holiday Inn Hotel people. Their ad screams one 800 HOLIDAY. Great for remembering (a pain to dial). They sell product when people call the number. Unless you can close the order on the phone and have a mnemonic to remember the number, don't waste seconds repeating your number on the air. The only time your pic should be in the paper is when you give the Humane Society a truck load of dog food. The only time your voice should be on the radio is in a news sound byte from the dog shelter. Benefits get the customer to the your door, or on the phone. Offer to solve their problem and they will come to you. Help them remember your name and they will find you in the phone book. Help them remember your location and they will come thru the door. "In the phone book under Veck, as in wreck" "Downtown, across from McDonald's" "On the highway, look for the giant Q in the sky" Make your print ad all about benefits and use your radio ad to reinforce it and help them remember you and how to find you. For more about advertising, get my article "What Does the Your Business Cards Say?" BizCardSay@BigIdeasGroup.com Subscribe to "BIG Mike's BIG Ideas" Newsletter subscribe-956603364@ezinedirector.net Resource Box:========================================== ©2005 BIG Mike McDaniel, All Rights Reserved MailTo:Mike@BIGIdeasGroup.com BIG Mike is a Business Consultant and Professional Speaker. His BIG Ideas Group helps small business grow with mastermind groups, seminars and training. http://BIGIdeasGroup.com ================================================ 3. Product Recommendation: *** Make Your Links Work ***This free e-book provides much more than the most up-to-date thinking about building a links program. This powerful book can be read at three levels, depending on what you want to get out of it. 1) It gives you the most time-and-money-efficient, way to build an inbound links program. 2) It provides an updated review of WHY links are important and HOW they fit into the big picture. 3) The ebook explains how to build an active online business that gets found by the Search Engines AND that converts visitors into profits. Many industry experts predict that SEO is doomed. If they are right, and I suspect they are, small business marketers have to adapt and change if we are to survive. Drop by the link below, register for the link exchange and download the ebook. The best part is that there is no charge for any of it. 4. Internet Sites -- reviewed by June Campbell *** All the Rage *** *** Police Auction Online*** *** Microsoft Small Business Center
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Mag Portal E-Business 5. Freebies and Good Dealsa. Receive 250 Business Cards, Absolutely FREE! You pay only shipping and handling.Visit this link for additional information. b. FREE SOFTWARE... 6. Joke of the Week: For the BirdsA woman made a habit of finding sick birds and bringing them home to nurse back to health. This became annoying to her husband. One evening, he returned home from work to find a coughing robin in the living room and a bluebird with a broken wing in the kitchen. Walking into the dining room, the man discovered his wife cuddling a half frozen bird. "Get these #*@#! birds out of here," he yelled. His wife responded, "Please, dear, no bad language in front of the chilled wren." To subscribe to this newsletter, visit this link. "How to Booklets"-- topics include business proposal writing, business plan writing, brochure writing,an independent contractor's agreement, a sample joint venture agreement and more. Click www.nightcats.com This Ezine is listed in The Free Directory of Ezines |
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