Table of Contents

1. Editor's Musings
2. A $40 Million Dollar Little Known Referral Strategy by David Frey
3. Recommended
4. Internet Sites Reviewed
5. Freebies and Other Good Deals
6. Joke of the Week

1. Editor's Musings

It wouldn't be right to send this newsletter without commenting on the accidental death of Internet legend, Corey Rudl. On June 2, Corey was fatally injured in an automobile accident. Until recently, Corey lived in my home city of Vancouver. I spoke to him on the phone, once, after purchasing his course, Secrets of Internet Marketing. This must have been back in 1997 or thereabouts – Corey was selling the first version of his marketing course – an enormous package of photocopied materials, computer diskettes and an audio recording.

Like many others, I used (and continue to use) his techniques for marketing on the Net. Although I often complained about what I considered to be an "over-hyped" writing style, the content proved invaluable.

My sympathies go out to Corey's family, friends and staff. He was a pioneer and he will be missed.

2.Article: A $40 Million Dollar Little Known Referral Strategy by David Frey.

Would you like to know how a car wash chain with only 12 locations has cleaned over 33,373,975 cars and has an annual revenue of over $40 Million (that is not a misprint) using little to no paid advertising?

Well, sit forward because I'm about to tell you. The company name is "Car Spa" and here's how I discovered their brutally effective referral strategy. I often go to Taco Bell to have lunch and read a book. I noticed a little flyer next to their cash register.

A few days later I stopped in with my family to get a frozen yogurt and right next to the cash register was the same flyer.

The next day, I took my family to our favorite buffet restaurant and low and behold, there was a stack of Car Spa flyers.

I then started asking the people at these locations what the deal was with the Car Spa flyer that they had next to their cash register and they all said that some old guy comes around every week and replenishes their stack.

I asked them, "Do you have some type of reciprocal arrangement with Car Spa?" They all said, "No...they asked if they could put their flyers there as a gift to our guests and we said sure."

Here's a copy of the referral flyer that Car Spa uses to drive traffic: www.marketingbestpractices.com/temp/car_spa.pdf

Pretty simple. Notice the 48 hour guarantee.

Before you knew it, I started noticing their little discount flyers ALL OVER THE PLACE.

The copy center I use had a stack of Car Spa flyers.

The barber I use had a stack of Car Spa flyers.

The oil and lube place I use had a stack of Car Spa flyers.

The local handicraft shop my wife goes to had a stack of Car Spa flyers.

My son's dentist had a stack of Car Spa flyers in his office.

My local chiropractor friend had a stack of Car Spa flyers in his office.

An apartment complex office I visited had a stack of Car Spa flyers.

Everywhere I went, I saw a stack of Car Spa flyers. It was amazing. The have these little "referral lead generation magnets" all over the place.

And it wasn't any surprise that they were so busy that it took about 15 minutes of waiting just to get my car into their car wash.

I then went inside their office to wait for my car and noticed that they did NOT have one flyer from another business inside their office.

They were able to get all those other businesses in the area to send them referrals without having to do one reciprocal referral arrangement. And they did it simply by asking the business owners. That's all.

Car Spa probably gets 100 times the amount of referrals of any other business in the area as a direct result of this simple referral tactic.

If you have a brick and mortar business, what's stopping you from doing the same thing? All it takes is a couple of hours a day and a handful or referral flyers to pass out.

3. Product Recommendation: *** Abraham's Windfall Report -- at no cost to you ***

You know who Jay Abraham is. He's the marketing guru that teaches other "gurus" how its done. We're not talking just online marketing: we're talking marketing and business success right across the board. Go to Amazon run a search for Jay Abraham, and see the top rated books, cassettes and programs that he's selling.

Abraham's client list includes the late Corey Rudl, Yanik Silver, Entrepreneur magazine, Microsoft, and many others. He's been written up in Forbes magazine, Success magazine, Investors' Business Daily, and USA Today.

Now Abraham is turning his hand to helping Internet marketers. Membership in his exclusive web community may or may not be in your budget, but his Windfall Profits Paradox report certainly is. There's no charge, and you can download it here:
Windfall Profits Paradox Report

It's 32 pages full of ways to make your bank account grow.

4. Internet Sites -- reviewed by June Campbell

*** Socially Responsible and Sustainable Businesses ***
Good information here, as well as an opportunity to submit your own tips for running a socially responsible business.

*** Remember Corey***
A memorial site to the late Corey Rudl.

*** Removing Spyware and Snoopware
Interesting tip by Kim Komando. Have you ever heard of Mate Watcher? I hadn't until I read this article. Let me assure you, I'd be saying good bye to any mate of mine that installed it on my computer.

*** Career Advice
Site offers free advice to job seekers.

5. Freebies and Good Deals

a. SEO Elite. The granddaddy of all SEO software. You can get a top ten ranking within 28 days.Visit this link for additional information.

6. Joke of the Week: You're Fired!

The new CEO was determined to rid the company of all slackers. One day, he noticed a guy leaning on the wall. Thinking to send a strong message to other employees, the CEO approached the guy and said, "How much money do you make a week?"

Surprised, the young fellow looked at him and replied, "I make $300.00 a week. Why?"

The CEO handed the guy $1,200 in cash and screamed, "Here's four weeks' pay, now GET OUT and don't come back."

Pleased with himself, the CEO looked around the room and asked, "Does anyone want to tell me what that goof-off did here?"

From across the room came a voice, "Pizza delivery guy from Domino's."

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