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Table of Contents

1. Editor's Musings
2. Do You Make These Link Building Mistakes? by Neil Stelling B.Sc, MBA Marketing Manager, DigiLectual
3. Recommended
4. Internet Sites Reviewed
5. Freebies and Other Good Deals
6. Joke of the Week

1. Editor's Musings

Hello. It's Roundup time again.

Belatedly, happy July 4th to our neighbors to the south. Canada's birthday is July 1, so those of us north of the 49th parallel had our national holiday last week.

I wonder if and when other countries observe similar holidays. Drop me a line and let me know when your country observes its birthday.

2.Article: Do You Make These Link Building Mistakes?, by Neil Stelling B.Sc, MBA Marketing Manager, DigiLectual

Many people know that link building plays a vital part in high search engine rankings. But it must be done right. Otherwise, sites with fewer links will rank higher than yours. How is that possible ? Let me explain.

Google made links important a couple years ago. They started to virtually ignore on-page factors (keyword density, title etc.) and focused almost exclusively on Links.

Google counts number of links to a web page (link popularity) and what those links say about a page (link reputation).

So there's a common first mistake. Many people don't know the difference between link popularity and link reputation. They think any link's good. Did you know that 20 links, with the hyperlink text containing your keyphrase, can outrank 50+ links without a keyphrase ?

note: keyphrase means the words you want your page to rank high for e.g. if someone searches on the keyphrase 'email marketing' then you want most of the links pointing at your page to say, 'email marketing' in their hypertext link.

Ever wondered why only your home page gets traffic ? People get links to their home page only, and don't even know they're making a mistake ! Google, in particular, sees a web site as a collection of individual pages, with each one ranking individually.

So, for example, if your home page gives info on "email marketing", then you want lots of links saying, "email marketing". If one of your sub-pages gives info on "email software" then that page needs its own set of links saying, "email software". Most people think any high ranking for their home page will automatically mean high ranking for other pages in the same web site. It doesn't. Each page ranks individually.

Link Building isn't just about external links. You need the right link structure within your own site. Many people make the mistake of using graphic navigation bars. Search Engines often can't even follow these links, so your sub- pages don't even get indexed. It's beyond the scope of this article to get into detail on the important internal linking structure, but you can make a good start by using text links instead of, or in addition to, graphical navigation links. Then the search engines can follow your links.

Finally, not all search engines treat Links with the same importance as Google. Yahoo, MSN, Inktomi make much more use of on-page factors. And guess what ? You control on- page factors, so there's no excuse for getting this wrong. Be sure to get your keyphrase into title, description, headings and body text. Don't overdo it and try to spam the search engines with excessive use of keyphrases, but be sure they know what your page is about.

With the right link building strategy, your search engine rankings will soar, and you'll start getting all those visitors that will electrify your web business.

3. Product Recommendation: *** Download Sample Business Letters ***

Sample Business Letters Store sells 48, professionally written sample business letters - either individually or as a package.

Personally, I think this is a good idea for many people. First, those of you who are skilled communicators will be more than capable of turning out a decent business letter.

BUT, is it the best use of your time? To business people, time is money. Just because you CAN do a task from scratch doesn't always means you SHOULD.

Secondly, and let's be honest about this, some people are incapable of writing a good business letter. Some lack the writing skills or the language skills. Others lack the people skills necessary to communicate respectfully and effectively.

Poorly written business letters have a negative impact on business operations. According to the Business Letters web site, more than 70% of people surveyed said they had cut ties with a company after receiving a badly written business letter.

I know what they mean. I've received business letters and email letters that left me shaking my head and wondering how anyone could send such a message and expect to be taken seriously.

Using these sample business letters is a very good idea if you fall into any of the above categories.

Every business letter you'll ever need - download now

4. Internet Sites -- reviewed by June Campbell

*** Dover Sampler
Sign up and download free clipart every week.

*** The Bleat
Best described as "nostalgia with sarcasm." This guy has a collection of comics, postcards, and other stuff from days of yore. His wry commentary is the best part

*** Best Companies for Women of Color
Working Mother magazine lists the best companies for women of color.

*** Best Companies for Working Mothers
This is Working Mother's magazine's list for 2003

5. Freebies and Good Deals

a. Brand New 2nd Edition Book - E-Money:
The Complete Guide To Using the Internet to Profit At Home NOW. To get your copy, go to www.makemoremoneynow.com/ebook

b. Finally, the First Practical, Step-By-Step, Roadmap for Internet Success No Matter What Product or Service You Sell…100% Guaranteed.

Give me 33 days and I'll prove you can be making real money online and you'll have the last laugh on everyone who said you couldn't do it. This is Brand NEW info for 2004. =====> www.nightcats.com/cgi-bin/track/tracker.cgi?thirtythree

6. Tourism

Two tourists were driving through Tatamagouche, a town in Nova Scotia, Canada. Understandably, they did not know how to pronounce the name. When they stopped for lunch, they decided to ask the restaurant's employee how to say the name. One tourist said, "Before we order, would you please pronounce where we are...very slowly?"

The counter person leaned over and said, slowly, "Burrrr....gerrrr....Kiiiing"

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"How to Booklets"-- topics include business proposal writing, business plan writing, brochure writing,an independent contractor's agreement, a sample joint venture agreement and more. Click www.nightcats.com