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Table of Contents

1. Editor's Musings
2. Article: Good Logo Design: 5 Things To Consider Before Choosing A Logo -- by Sandra O'Brien
3. Recommended
4. Internet Sites Reviewed
5. Freebies and Other Good Deals
6. Joke of the Week

1. Editor's Musings

We've just finished a long weekend here in Vancouver, and the weather has been hot, hot, hot. Fine for those who like heat, but I'm not one of them. I've been told I should move to Ireland where it seldom gets too warm. Some days, I'm tempted.

Anyway, on to business. Today, Sandra O'Brien talks about what to consider when choosing a logo design for your business.

2. Good Logo Design: 5 Things To Consider Before Choosing A Logo -- by Sandra O'Brien

When designing a logo, the logo's potential use is an important consideration. A logo created for a website or full color stationery printing will be designed differently than one designed for faxing and imprinting on coffee mugs. Most companies desire to use their logo for more than one application.  Graphic designs with gradients, transparencies, and special effect filters tend to cost more to reproduce and often an additional simplified version must be created. While choosing a logo design, consider how you want to use it now and in the future.

A logo represents your company. Its look tells potential customers what kind of business you have. Make sure your logo adequately represents you. For example if your business deals in financing, your logo should be conservative, contemporary, or even high tech. Creating a whimsical design (although refreshing) could instantly reduce credibility. When choosing an image style, consider your company's philosophies and your customer/client profile.

Vector [AI] - Adobe Illustrator

This format is editable in both PC and MAC software.

PDF - Portable Document Fil

e

Format used by Adobe Acrobat, electronic publishing software for MAC OS, Windows, and UNIX.

Vector [EPS]

This format can be used by most printing facilities. It contains font and color information.

Gif  - Graphics Interchange Format

This is a low resolution file used primarily for web pages and e-mail templates.

JPG or JPEG - Joint Photographic Experts Group

This format allows for storing full color images with very high compression ratios. This format is used primarily for photographs in web pages.

BMP (300 dpi)

This format can be imported into most PC application software.

Tif or Tiff - Tagged Image File Format

This format can be imported into most PC and MAC software applications. The file size is large and can be used for the full color printing process.

Your logo is an important branding tool for your company. It should have a uniqueness. You want people to recognize your logo and associate you with it. When choosing a logo design, pick one that will stand out from the crowd. Choose a logo that will catch the eye immediately, then offer more when viewed for a longer time.

Make sure you really like the logo you choose. Your logo will be with you for as long as you are in business. As years go by, you may update your logo, but it should maintain the same basic feel. After all, this is how people identify you. Try to pick colors you will like twenty years from now. The same holds true for type fonts. Sure, you can change these nuances, but often they are an important part of the design. Try to get it perfect the first time.

#3: Recommended Service: The Silent Sales Machine Hidden on Ebay

I bought this ebook a week ago, and I must say, I'm impressed.

First, I must admit that I am one of the few people who has not frequented the auction sites. Several years ago, I became hooked on real-life auctions and wasted a lot of money on junk that I had no use for. For that reason, I've opted to avoid Ebay et al. Until now, that is.

When I decided it was time to learn more about what it means to be an Ebay merchant, I went hunting for an ebook to help. I wanted an ebook that would be well written and reasonably free from hype and gratuitous advertising. I also wanted it to explain the basics, as well as the advanced information about using Ebay as one of the multiple income streams that we need nowadays.

Jim Cockrum's ebook is all of that. I'm impressed and I'm planning on using his information to begin selling on eBay. I am, however, encountering problems with opening an Ebay account. The confirmation email message does not arrive – so I assume ISP spam filters are at work. Sigh! I suppose I'll try again using my yahoo email address and see how that works.

Anyhow, it's a good ebook. Check it out.

The Silent Sales Machine Hidden on Ebay

4. Internet Sites -- reviewed by June Campbell

*** The Dolphin Stress Test
Looking for a bit of humor? I find this one really funny.

*** Growing Pains
Is it time to switch from personal to professional management? Take this test and find out.

*** Business and Consumer Scams
Check the Better Business Bureau's list of business and consumer scams.

***National Association of Professional Organizers
Looking for a new career? This site might interest you.

*** 10 Legitimate businesses you can start for under $20
You won't get rich, at least not immediately, but these businesses could build indo something.

4. Freebies and Good Deals

a. Where Writers, Publishers & Online Entrepreneurs Connect
Looking for the best ezines to subscribe to? Searching for great articles? Need some awesome content for your web site? Marketing-Seek.com has got it for you! We'll also update you monthly on the latest submissions into the article database - plus, we'll give you two versions to choose from! Just highlight or save the print copy and paste it into any ezine, magazine, or web page. Nothing could be easier! What'cha waiting for? Signup today.
Marketing~Seek.com
http://www.marketing-seek.com/newsletter/index.shtml

b. As a subscriber of Letsgetmore Express Tips, you will discover how to successfully streamline your business with the best tutorials on website promotion, advertising and proven strategies to build your income, not to mention access to chock-full free resources, success stories and special deals. To get your free subscription, simply visit www.letsgetmore.com/Newsletter.html

c. UPBEAT FUN by DAWGGONE! Dawggone Communications has 3 upbeat ezines, plus:
~ Read our musings about thoughtful ideas
~ Share advice, happy thoughts, and quotes
~ Discover other upbeat sites on the web
~ Read & Sign Our World Map of Upbeat Folks
~ Find out what your name says about you
All this and more at: http://upbeat.dawggone.net/ Email: upbeat@rr-email.com to learn more about our 3 upbeat ezines.

6. Joke: A Historical Event

Baby Bear squeaks, "Who's been eating my porridge?"

Papa Bear roars, "Who's been eating my Porridge?"

Momma Bear bares her teeth and snarls.

"It was Momma Bear who got up first; it was Momma Bear who woke everyone in the house; it was Momma Bear who made the coffee; it was Momma Bear who unloaded the dishwasher and put everything away; it was Momma Bear who went out in the cold early morning air to fetch the  newspaper; it was Momma Bear who set the table; it was Momma Bear who put the cat out, cleaned the litter box, and filled the cat's water and food dish. So now that you've decided to drag your sorry bear-asses downstairs, and grace Momma Bear's kitchen with your grumpy presence, listen  good, cause I'm only going to say this one more time:"

 "I haven't made the porridge yet!"

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