Table of Contents

1. Editor's Musings
2. Article: Rock Your Rank With a Dynamite Text Link: Yahoo Directory Explodes Rankings Mike Banks Valentine
3. Recommended
4. Internet Sites Reviewed
5. Freebies and Other Good Deals
6. Joke of the Week

1. Editor's Musings

For the first time since I started publishing the Roundup, I have skipped a publication date. My apologies, but I was struggling with some technology issues.

The Roundup can now be obtained through an RSS feed, as well as through email notification. In my ongoing struggle to figure out how to get this newsletter to the people who want to receive it, I have decided to add RSS to the possibilities. If anyone wants to switch from email delivery to RSS, you can do it.

The RSS feed is an addon component to AutoresponsePlus, the excellent autoresponder script that I have used for years and swear by. If you'd prefer a one-time payment for a script as opposed to hefty monthly fees for all eternity, then AutoresponsePlus is your solution.

2. Article: Rock Your Rank With a Dynamite Text Link: Yahoo Directory Explodes Rankings

Last week a client called me excitedly exclaiming that their Google PageRank had jumped a notch and their targeted keyword term now ranked #23 (up from #45) for their competitive search phrase. I asked the client if he'd been notified by Yahoo that his site was now included in the index after we had submitted it three weeks ago. "Yes," he said, "But why are you changing the subject?"

"I'm not changing the subject. Inclusion in Yahoo Directory is the most likely reason for the jump in both your search position and your PageRank. Remember when you doubted the value of inclusion in the Yahoo Directory and I pushed for submission anyway? Now you know why I insisted."

That seemingly expensive Yahoo Directory listing has one little known benefit to your website. It is the most important and valuable text link you could ever purchase. That one link from one source will do your ranking more good than any other single link (except possibly the Open Directory).

Many webmasters look at potential traffic referred from the Yahoo Directory as the determining factor for submissions, when that is not the best reason for inclusion - It's the link value that matters above all else in this case.

I've had several SEO clients see a leap in ranking for targeted search terms a week or so after that Yahoo Directory link goes live for them. Many clients have argued with me about the value of that Yahoo Directory text link. But at $299, the yearly fee is cheaper than many of those commercial text link ads sites and does far more for your ranking in search engines OTHER than Yahoo.

Why? It's purely the value of that link. Search engines know that only sites of a certain quality level will submit and get accepted into Yahoo Directory. They know that serious businesses will pay that yearly fee, while marginal or hobby sites will not pay that $299 every year. Surely there is some level of value assigned in search algorithms to inclusion in the Yahoo Directory.

It's a little known technique for gains in ranking which is based purely on empirical observation over time. But the result of inclusion in the Yahoo Directory is the same for every client, every time - their PageRank ratchets up and targeted search terms suddenly take a big jump just a week or two after inclusion. The same is true of inclusion in the free Open Directory Project at http://DMOZ.org .

I've seen client sites jump from positions on page three at MSN search to top 5 positions on page one of the MSN SERP's following inclusion in the Yahoo Directory. Now we are submitting this same client to the Open Directory for the 5th time in as many months hoping for elusive editors to add the site, leading to another jump in search position and PageRank if and when they get around to adding the site to the DMOZ database.

You do know that Google uses that Open Directory listing in their own directory, don't you? It's worth submitting and resubmitting until they finally include your site. It really is worth the trouble to keep trying, no matter how long they ignore your submissions.

One caveat always applies to Directory submissions! They must be done with great care applied to keyword phrases used in the site description. That single line of text you submit in the "Site Description" text box on the submission page will strongly affect your keyword phrase ranking in OTHER search engines for a very long time.

Take care in crafting a keyword rich and effective description for your site. I always request that clients either have me submit for them or use text I've written for them in that description. If you do it badly, it will be re-written by an editor who cares more for categorization than keyword rankings. Be Careful!

Before you run off begging for reciprocal links from slick webmasters or purchasing text links of dubious value from text link outfits, submit to Yahoo Directory and pay the $299 (or $24.92 monthly) for the most undervalued text link available. Then swallow your pride and re-submit to the Open Directory until they finally include your site.

Rock your rank with dynamite text links! Yahoo Directory and the Open Directory Project.

3. Product Recommendation: *** AutoresponsePlus with (or without) RSS Module ***

I've spoken about AutoresponsePlus before. I've been using this script for a few years, and I like it enough that I changed web hosts primarily so I could use this product. Okay, I had a few other complaints with my previous web host besides the inability to install AutoresponsePlus (such as their really poor tech support and their habit of charging me extra for everything I wanted to do), but I have nothing but praise for my present web host, Host Matters.

Anyway, back to AutoresponsePlus. It's a script that allows you to set up and use as many email autoresponders as you want. There are any number of powerful features, including choice of text, HTML (and now RSS) formats, scheduled follow ups, tracking of open rate, double opt-in confirmation (if desired), and many other custom features that you can use or not use, depending on your needs.

You can find plenty of scripts that are more expensive (and less powerful). You can find plenty of services providing autoresponders. They may work well, but you pay a hefty monthly fee as long as you continue to subscribe to the service. With AutoresponsePlus, you pay a reasonable fee only once, install the script on your web site and you're good to go.

4. Internet Sites -- reviewed by June Campbell

*** Yahoo's Explanation of RSS***
The giant explains what RSS is and how to use RSS feeds in My Yahoo.

*** Links to RSS Readers***
RSS Readers according to platform.

*** Retire Rich
Experts at Entrepreneur magazine share tips for building your portfolio so you can retire rich.

*** The Real Deal
What's it really like to be embezzled, expand internationally, or sell your product to Target?

5. Freebies and Good Deals

a. Mega-zine - A FREE EZINE Directory Site. Indexed by Humans; Organized by keywords. Free Listings. Great Online Advertising - 30 second sign up. Mega-zine

b. FREE SOFTWARE...

FREE Tranzitionz, FREE Promote-O-Matic, FREE Order Page Magic, FREE Info Products Pack, FREE Webmaster Tools III, FREE NICHE Fortune Exposed, FREE Gold Collection Software, FREE Ultimate Joint Venture Software v3.0, FREE 5 Fast Ways to EXPLODE Your Opt-In List, FREE Cash Stuffing Secrets Of The Written Word, and MUCH MORE!

Click Here To Register FREE and Receive These FREE Tools!

6. Joke of the Week: Job Interview

A man applies for a job as mechanic. The boss says, "Can you roll your hard hat down your arm and pop it back on your head?"

The mechanic nods, confused.

"Can you play lightsaber with your wrench and another man's screwdriver?"

"Oh yes," says the mechanic.

"Can you bounce your screwdriver off the cement, grab it, whirl it around and put it in your belt like a gun?"

"Sir, I've been doing that for years!" says the wanna-be mechanic.

"Well in that case, I can't use you. I have 12 men doing that already!" says the boss.

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