The Roundup: Oct. 28, 2003 | ||||||||
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1. Editor's MusingsAnd a spooky Hallowe'en to those of you who live in locations where this holiday is observed. How strange our North American customs must be to persons from other areas of the world. I've just recovered from a week of Technology Hell. I suspect most of you have been through something similar. My web host had a severe DOS attack. Their efforts to recover from the attack lead to modifications on the server that caused my autoresponder script to stop working. The script writer wasn't available to shed light; the web host's tech support people wouldn't put much effort into solving the problem without input from the script writer. In the meantime, my ISP developed tech problems and email ceased….. Hallowe'en came early. 2.Article: The One Press Release You Will Regret Sending by Richard D. BaileyMany unsuspecting do-it yourself marketers have turned to automated press release submission software to send press releases to journalists and media experts. They spend anywhere from nothing to several hundred dollars to get their hands on this special software that they believe will generate free publicity, news coverage and unprecedented sales for their web site products or services. Instead they become banned and wind up on several media banned or ignore lists for sending SP*AM or unrelated and unwanted info to swamped journalists. This could have been easily avoided. 1. Always verify the quality of the media database before you make the purchase or send any press release. Just like any other email list, you should know how the email addresses in the database list were acquired. Many such databases have outdated or inappropriately gathered email addresses. Send just one well meaning mass message and you could be blacklisted for life as your reputation goes down the drain. 2. Rely on trusted PR media services or their partners to send releases. They provide legitimate methods to contact journalists and reporters with your press-release by relying on true opt-in lists, sometimes with paid subscribers. These media services send info to writers, industry and news people who are interested in keeping up with newsworthy stories and events. 3. Never send unrelated announcements. If your company makes Athletic shoes, don't send your press release to a technology or finance writer. This will guarantee annoyance and will put you on one or more than one person's ignore list. Mass Press Release Submission software will often send messages to the wrong people. Just imagine sending an announcement about a new Cheeseburger topping to a writer of a vegetarian magazine. OOOPS. No cost, low cost and paid press release submission sources are a great way to promote your offline and online business. You just need to be sure that you're using the right ones and that you are using them the right way. ==========================================Marketing Consultant and seminar speaker, Richard D. Bailey founded Client By Design, LLC to provide Methods and Technology To Attract Customers for his clients. You can contact Richard for seminars, services or interviews at www.ClientByDesign.com/ or by calling 914-206-4477. ========================================= #3: Recommended Products: Drop Ship Source DirectoryDrop shipping is a viable option for many entrepreneurs who want to avoid the hassle of stocking inventory and looking after shipping and handling. Essentially, it works like this: You enter into an arrangement with a manufacturer. You promote a product, setting your own retail price that will be higher than the wholesale price you pay the company. When a sale transpires, you send the sale information and the monies for the wholesale price along to the company. The company fulfills the order. You keep your profit. Finding appropriate businesses that offer drop shipping is not easy. Although lists of drop shipping companies proliferate on the Internet, not all are legitimate, and not all are worthwhile. The Drop Ship Source Directory is one of the good ones. This company has an excellent reputation and is known for the quality of the suppliers it deals with. The testimonials are real. Moreover, they update the directory often, in real time, so the information doesn’t get stale. If you're interested in drop shipping, I recommend you check this out. hwww.nightcats.com/cgi-bin/track/tracker.cgi?drop 4. Internet Sites -- reviewed by June Campbell *** Hallowe'en Kids *** Deep Impact: Send Your Name to a Comet *** Geektels *** Amusing Cartoon about the iTunes/Pepsi Partnership *** Apple 1884 Commercial 4. Freebies and Good Deals a. Where Writers, Publishers & Online Entrepreneurs Connect b. FREE REPORT! "The Total Broke Person's Guide To IMMEDIATE Online Success." If you're broke but still want to profit online now, just webmaster@makemoremoneynow.com with "I'M BROKE!" in the subject, along with your name, address, and phone number. No report will be sent without complete details c. Did you know that subscribers to Bob Osgoodby's Free Ezine "Tip of the Day" get a Free Ad for their Business on his Web Page? Subscribe at: http://adv-marketing.com/business/subscribe2.htm. Great Business and Computer Tips Monday thru Friday Instructions to place your ad are in the Newsletter. d. Software Secrets Exposed You can create your own software without writing a line of code. Software Secrets Exposed 6. Joke: Hallowe'en StoryA man was walking home one night when he heard "Bump! Bump! Bump!" He looked back and saw an upright casket banging down the street. Terrified, the man ran toward his home, the casket pursuing him. He opened his door and locked it behind him. The casket crashed through the door, with its lid clapping. The man rushed to the bathroom and locked the door. He heard the casket coming. Bump! Bump! Bump! It crashed through the door! Desperate, the man hurled a bottle of cough syrup against the casket. It worked! The coffin stopped! To subscribe to this newsletter, visit this link. "How to Booklets"-- topics include business proposal writing, business plan writing, brochure writing,an independant contractor's agreement, a sample joint venture agreement and more. Click www.nightcats.com This Ezine is listed in The Free Directory of Ezines |
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