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The Roundup: Dec. 9, 2003

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BRAND-NEW Version 2004 JUST RELEASED
JUST RELEASED: Version 2004 of Corey Rudl's best-selling "Insider Secrets to Marketing Your Business on the Internet"! Check it out here:Marketing Tips
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Table of Contents

  1. Editor's Musings
  2. Article: Looking For An Angel -- Investor That Is: Know What You're Looking For. By Dee Power
  3. Recommended
  4. Internet Sites Reviewed
  5. Freebies and Other Good Deals
  6. Joke of the Week

1. Editor's Musings

Happy Thanksgiving on Thursday to our neighbors to the south. My birthday happens to fall on that same day this year. If the weather co-operates, I might celebrate by doing a little snow shoeing up in the North Shore mountains. It's not as much fun as eating lots of turkey, but rather nice, just the same.

2.Article: Looking For An Angel -- Investor That Is: Know What You're Looking For. By Dee Power

Entrepreneurs always need additional capital for their company. Friends and family have already contributed, the company doesn't qualify for traditional bank loans, and venture capitalists aren't interested. So what can an entrepreneur do? Look for an angel investor.

Angel investors are private individuals who invest their own money. In contrast venture capitalists invest money they have raised from financial institutions and wealthy individuals.

Angel investors fund more companies at an earlier stage with more dollars than any other kind of capital. According to the New Hampshire University Center for Venture Research, nearly two thirds of funding for new enterprises comes from private investors and there are almost 3 million people in the United States that have made an investment in a private company. Compare that to only 1000 active venture capital firms. VCs also invest nearly all their funds (75%-80%) in established companies, not start-ups or early stage.

Looking for an angel investor? Know what to look for. 50 angel investors around the country were surveyed.

* Angels are middle aged. The average age of the respondents was 49. The youngest angel was 25. No angel admitted to being older than 75

* They invest less than $100,000 in any one company at a given time. The average amount invested by the individual angel is $72,000. The range most often given was between $20,000 to $35,000 with the highest range of $250,000 to $500,000.

* Angels are highly educated. 75% had graduate degrees, an additional 17% had graduated from college and 4% had at least attended college.

* They are experienced in investing. 78% of the angels had more than five years of experience investing in private companies, 11% had less than 1 year, and 11% had from 3 to 4 year's experience.

* The great majority of angels are male. Only 10% of the angels were women.

Nearly all angel investors are accredited, which as defined by the Securities and Exchange Commission means that the individual has an income of at least $200,000 per year or has a net worth that exceeds $1,000,000 not including the value of their residence.

Angel investors are interested in a wide range of industries although the most interest is still generated from high tech and bio tech companies.

Angels invest for a number of reasons, and one of those reasons is to get a handsome return on their money. Angels expect a 34% annual return on their investment. Angel money is not free money, it is not a grant, and it is not charity or an entitlement. Many entrepreneurs are surprised to find out that angels have the same expectations as venture capitalists.

Most of the investments made by angels are close to where they live, so it makes sense for entrepreneurs to look in their own backyard first. It is unlikely that an angel who lives in Los Angeles will invest in a company located in Des Moines. Angels tend to be involved in their portfolio companies and that is more difficult when the company is located hundreds of miles away.

When looking for angel investors, one of the most important factors for the entrepreneur to keep in mind, is --that angels are individuals. While we can compile statistics from surveys and interviews to get a composite angel, angels are a diverse group of individuals. You could be sitting next to one right now, and not even know it.

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The angel survey was completed by Dee Power and Brian Hill, authors of "Attracting Capital from Angels: How Their Money and Their Experience Can Help You Build a Successful Company," 2002 and "Inside Secrets To Venture Capital," 2001. They can be reached through the company's web site www.capital-connection.com .
or business@capital-connection.com ================================================


3. Recommended Product: *** Interactive Sales Letter Pro™ ***

Imagine if your sales letter magically knew what each different visitor to your site was thinking, and instantly changed its text -- personalizing a specific offer for each one!

Would you sell more? Double, even triple your profits?

Of course you would.

Interactive Sales Letter Pro™ is a radical departure from what you're used

to!

Check-out a working sample of "Corrective Feedback" and get a free e-course on how this BREAKTHROUGH CONCEPT hypnotizes your visitors into saying "YES!"

www.nightcats.com/cgi-bin/track/tracker.cgi?isl

If It's Not Interactive, It's Not Active!


Internet Sites -- reviewed by June Campbell

*** Designing for Decisions
Excellent article on how website design affects buying decisions

*** Process Management: Right for You?
Excellent explanation of process management

*** Microsoft News (UK)
Now Microsoft is competing with Google News, in the UK at least.

*** Santa Claus's Workshop
Great for the kids in your life.

*** Used Computer.com
Donate your old computer to a charity.

4. Freebies and Good Deals

a. Where Writers, Publishers & Online Entrepreneurs Connect
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http://www.marketing-seek.com/newsletter/index.shtml

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e. I Dare You to become a Smart Marketer. Are you up to it? Discover How an Average Joe becomes a Smart Marketer and Outperforms his Competitors using proven Tactics, Ideas and Resources I provide FR.EE! Subscribe to Smartselling.biz Marketing Magic Newsletter and download your $49.95 Ebook with resell rights FR.EE! Visit: www.smartselling.biz/cgi-bin/t/t.cgi?as_internetcash

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6. Joke: A Parenting Issue

Two families of wildebeests each had a bratty young cub. Both families blamed the other's one's cub for leading their own little angel astray. Wildebeests are similar to humans that way.

One mother wildebeest said to the other, "Why don't you punish that little monster of yours? A sound spanking is just what he needs!"

"Spank my son?" raged the other. "Why don't you go paddle your own gnu?"


To subscribe to this newsletter, visit this link.

"How to Booklets"-- topics include business proposal writing, business plan writing, brochure writing,an independant contractor's agreement, a sample joint venture agreement and more. Click www.nightcats.com

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