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The Roundup: Dec. 23, 2003

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Annual 2-for-1 SBI Event is on again.
Order Ken Evoy's Site-Build-It Product before Dec. 31, and get two years for the price of one. You'll wait a solid year before you get this chance again, provided Evoy continues the annual event next time around.
Check it out here:SBI 2-for-1
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Table of Contents

  1. Editor's Musings
  2. Article: 10 New Year's Resolutions For an Ethical, Profitable, and Successful Business By Shel Horowitz
  3. Recommended
  4. Internet Sites Reviewed
  5. Freebies and Other Good Deals
  6. Joke of the Week

1. Editor's Musings

Merry Christmas, to those who celebrate it. And Happy Holidays to everyone else. Here's to a satisfying 2004.

It seems like everybody is offering a Christmas gift, so here's mine. With Ken Evoy's approval, I am offering you a complimentary copy of Make Your Net Auction Sell. If you're interested in online auctions, it's a must. Download your copy here.

2.10 New Year's Resolutions For an Ethical, Profitable, and Successful Business By Shel Horowitz

In this age of business scandals, it's crucial to remember that businesses based on ethics and quality actually work better. With that in mind, here are ten easy resolutions to inspire your business to achieve a very profitable 2004.

1) I will base every aspect of my business on honesty, integrity, and quality.

2) I will make sure every employee, from janitor to CEO, is trained to view every interaction with a customer as a key step in the marketing process, and to always give the customer respect and attention.

3) I will train and empower every employee to let the customer go away feeling good about the entire interaction.

4) I will stand behind my products and services. It is better to refund the money and create a positive buzz.

5) Understanding that it costs an average of five times more to bring in a new customer as to keep an existing one, I will see that the entire organization exceeds customer expectations.

6) Recognizing that my competitors can be my strongest allies, I will initiate at least one joint venture (after all, if FedEx and the Postal Service, Apple and IBM, and General Motors and Toyota can cooperate, surely I can too).

7) If my company is not the best answer to prospect's needs, I will refer that prospect to the company that can best serve.

8) I will devote business resources to make the world a better place.

9) I will volunteer on a community project, and set up incentives for my employees to volunteer on the projects of their choice.

10) I will base decisions on the Abundance Principle that there is enough to go around, and not on market share.

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Marketing consultant/copywriter Shel Horowitz is author of Principled Profit: Marketing That Puts People First www.principledprofits.com, Grassroots Marketing: Getting Noticed in a Noisy World www.frugalmarketing.com, and four other books. ================================================


3. Recommended Product: *** SBI 2-for 1 Event ***

Get your Site Build It (SBI) before Dec. 31, and receive two years of product/service for the price of one year.

Did you know that SBI is now ecommerce enabled?

I'm an SBI fan. I purchased two SBI sites at this time last year -- Best Bread Recipes and Best Chocolate Recipes . Both have good listings, despite Google's recent dance, and both are bringing in revenue. Best Bread is doing somewhat better than Best Chocolate, but it was launched later so hasn't yet reached its full potential. I plan to renew the SBI subscription for both when the service expires.

A month ago, I purchased a third SBI site. Altered Book still under construction and will eventually be an ecommerce site.

Now here's the thing. I know how to build a site from scratch. I can create a web site without needing SBI's simple but powerful features. My main web site (www.nightcats.com) is not an SBI site and I have no plans to switch it over.

So why, therefore, have I built 3 SBI sites when I can just as easily create my own sites and host them with any number of good web hosts? Here are my reasons, in order of importance to me:

1. SBI sites get high SEO rankings and consequently attract good targeted traffic.

2. I save time with the "one stop shop" approach. Among other things, SBI includes a tool that allows me to identify niches and discover the actual search terms that people are using.

There are other advantages to the SBI package. Read about them at this link: Site Build It.


Internet Sites -- reviewed by June Campbell

*** Snip It
Oneline service snips long URLs and changes them into short ones.

*** Microsoft Calendar Templates
No charge for these make-your-own calendars.

*** Santa Tracking
Let the kids know. NORAD is tracking Santa again this year.

*** Christmas Trees
Tips for selecting and caring for your holiday tree.

*** How Well Off are You?
Enter your annual income and see how you compare to other people across the globe.

4. Freebies and Good Deals

a. Where Writers, Publishers & Online Entrepreneurs Connect
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d. ~Mom's eBusiness Tips~
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6. Joke: A Real Groaner

Once there was a flock of angels with long, flowing, beautiful hair. But one day, due to improper eating habits and advanced age, all their hair fell out. Horrified, they purchased gorgeous, extravagant wigs. One day, there came unto the angels very bad tidings. They lost their financial security and were reduced to a penniless state. In misery, they fell to their knees and prayed for a solution.

Suddenly, the clouds parted and a thunderous voice boomed out, "Hock the Hair Old Angels."


To subscribe to this newsletter, visit this link.

"How to Booklets"-- topics include business proposal writing, business plan writing, brochure writing,an independant contractor's agreement, a sample joint venture agreement and more. Click www.nightcats.com

This Ezine is listed in The Free Directory of Ezines

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