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MWR means Most Wanted Response.

Most wanted response is the action that you most want your site visitors to take while they are at your site.

This could mean registering for a workshop, subscribing to your ezine, making a purchase, or providing you with their contact information.

Marketers design their sites so as to increase the likelihood of the MWR occuring.

The percentage of site visitors who perform the MWR is called the conversion rate.

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