Academic Research

How to Use Google Scholar to Find Content Ideas and Research

How to Use Google Scholar to Find Content Ideas and Research

How to Use Google Scholar to Find Content Ideas

Are you searching for a new technique to explore or come up with great content for your digital marketing? Perhaps you may be familiar with Google Scholar yet unsure if it is the ultimate platform for your needs.

Google Scholar is an academic publications search engine that allows us to find papers or citations on any topic from major academic publishers and university publishers.

Google Scholar is a fantastic tool for identifying papers on topics relating to our specialization and collecting them in our library.

Marketers, scholars, and anyone else who wants to conduct research can use this platform. All you need is a Google account and a notion of what is needed.

Well-researched articles establish credibility with one’s readers and establish them as market leaders.

Amongst the best techniques to market one’s brand is to create content coupled with the fact that it costs less than traditional marketing and potentially increases one’s lead generation.

We are going to take a look at how to use Google Scholar to uncover marketing content ideas and research, as well as some helpful hints in this article.

How to Use Google Scholar to Find Content Ideas and Research

How Does Google Scholar Work?

Google Scholar assigns a score to publications depending on how many times they’ve been read, reprinted, or downloaded in a given amount of time.

In Google Scholar results, the most frequent or most utilized themes are displayed at the top, which is identical to Google search results.

The goal of Google Scholar is to rate articles in the same fashion as academics rate articles by usefulness and interest.

People looking for a particular theme or topic will be able to locate quality information swiftly thanks to the ranking mechanism.

When publishers submit documents to the Google Scholar Metadata Program, they are deposited to Google Scholar’s library. Documents are then indexed, ranked, and made accessible in search results to users.

The quantity of articles that can be uploaded to Google Scholar’s library is unrestricted; everything relies on how many publishers participate. Thus making it simple for marketers and researchers to come up with new fresh concepts and research ideas.

8 Strategies for Using Google Scholar for Content Ideas

Google Scholar is advantageous to users since it provides marketers and researchers with simple access to scholarly content such as academic journal papers. By looking for keywords relating to one’s sector, business, or issue on Google Scholar, one might come up with article ideas.

Google Scholar can assist in generating high-quality search results whether the person is seeking news articles about marketing trends in housing or other topics.

Below we have highlighted certain steps on ways to effectively utilize Google Scholar for marketing research.

1. Use Keyword Research to Help You Find What You’re Looking For

The keywords for many Google Scholar papers are listed at the top of the page.

These keywords can be used to generate ideas. Alternatively, if we already have a term in mind, we can use the results to generate ideas for others. This is a terrific technique to uncover related themes to help improve an article’s quality.

The more relevant satellite keywords included, the more likely Google Scholar will produce relevant results for the subject.

When creating blog posts or articles, one may use this strategy to rapidly seek up keywords and find similar themes at a glance.

One can write higher-quality material with well-researched sources and information if this study is done ahead of time.

2. Take a look at some of the most popular articles and publications

Google Scholar allows people to search for the top 100 papers in a variety of languages, which are ranked according to their five-year h-index and h-median metrics.

This tool enables one to see which pieces in a paper were the most frequently mentioned, as well as who referenced them.

The article and citation metrics can also be examined by clicking the h-index number. The h-index is a statistic that denotes the publication’s highest number of papers cited at least that many times.

The median of the citation counts in its h-core is the h-median metric. This measure is based on articles with the top 50% of citations.

You can obtain content ideas for your blog themes by looking at prominent publications to see what topics they cover and whose authors are frequently quoted.

3. Look for other ideas by following the Citations

Employing Google Scholar’s Cited By option is a gateway to further relevant search results within the Scholar database.

The amount of times the result has been cited by other publications is shown in Cited By.

One’s horizon about a topic can be widened by following these citations, thereby increasing the quality of research or theme.

Discovering great content ideas by looking at the number of citations an article has got is a wonderful approach to start.

However, avoid putting too many restrictions on yourself, otherwise, you can lose out on critical information.

4. Topics about the industry and competitors can be found here

Examining what the competitors and other industry experts are doing with Google Scholar is one technique for finding content ideas.

If you sell shoes, for example, and another company has written a post on shoe trends that ranks well on Google Scholar, it could be a nice motivation to produce something similar.

Instead, one might write on themes relevant to their industry using Google Scholar results.

5. Reduce the number of results you see by selecting a field

The Advanced Search option in Google Scholar allows people to filter data to particular areas of expertise.

The Advanced Scholar Search tool, which allows users to enter keywords, phrases, and locations where they occur, controls the fields. Results can also be divided into categories based on authors, publishers, and dates.

This function is ideal for marketers that wish to concentrate on specific aspects of their business.

Anyone interested in writing about the automobile accident lawyer industry, for instance, would type “automobile accident lawyer” into the keyword search box. They’d also look for “accident lawyer” in the phrase box. Rather than returning all scholarly publications found by Google Scholar’s search engine, results are limited to articles about automobile accident lawyers inside the legal sector.

6. Look for Articles That Are Related to a Specific Topic

The Related Articles option in Google Scholar allows people to look up articles that are identical to the ones they have recently viewed, which can assist them in coming up with new fresh concepts.

Try clicking the Related Articles button at the bottom of an item on the results page to activate this function.

For instance, if you search “graphics design” and come across a fantastic resource about Adobe Photoshop, you may follow up with articles about Adobe Photoshop, and Canva.

This is particularly useful if you locate a post about a particular keyword but want to learn more about what other related phrases are most commonly searched for.

These associated publications are a wonderful place to start the exploration and come up with new content ideas.

7. Look for trending topics by year

The advanced search tool in Google Scholar assists in identifying the most relevant research publications by year.

This tool can also be utilized to get the latest content on a subject while avoiding older articles that don’t show the latest trends in the industry.

Let’s imagine a firm wants to learn about digital marketing industry standards, however, the firm also wants to keep the search results current. Google Scholar can assist in limiting research topics to a specified period.

The “Since Year” button can be used to reveal newly published articles, sorted by relevance, to filter down the search by date.

The “Sort By Date” option can also be used to display only the most recent updates, grouped by the date they were published.

These tools might assist in finding the most up-to-date materials on an issue or discovering what competitors are currently discussing.

8. Expand your customer base by using Google Scholar

Prospective clients can be found via Google Scholar. If you’re a B2B company, you may look up themes related to your industry and discover who’s blogging about those topics. This can introduce you to new persons in the industry with whom you may want to conduct business.

You might also find relevant searches for organizations in your niche that focus on market research or lead creation tactics. In the future, these could evolve into prospective opportunities or partnerships.

Even if you don’t generate any new leads, you’ll gain valuable insight into how other companies in your industry create and interact with content.

The Author

Oladotun Olayemi

Dotun is a content enthusiast who specializes in first-in-class content, including finance, travel, crypto, blockchain, market, and business to educate and inform readers.